Call for Entries: Saatchi & Saatchi New Directors Showcase
News
Call for content now open
Tel Aviv - BBR Saatchi & Saatchi is delighted to report that the Kosovo 'Young Europeans' campaign has won the Best Nation and Place Branding category at the prestigious 2010 M&M Awards.
Minister of Economy and Finance, Ahmet Shala received the award on behalf of the Kosovo Government at a Gala Dinner on Thursday at the Grosvenor House Hotel in London.
The 5 other campaigns shortlisted in the category were for South Africa, London, Dubai, Bahrain and Madrid.
The M&M Awards, now in their 20th year, celebrate the creation and effectiveness of marketing strategies coordinated and implemented across international borders. The Best Nation / Place Branding Campaign is a new category for 2010, introduced in recognition of the increasing importance of international marketing campaigns created by national governments to promote a nation on the world stage.
The Kosovo strategy was highly differentiated in the arena of place branding.
Prior to the start of the campaign in October 2009, Kosovo had found its way onto the TV screens, newspapers and computers of billions of people. Yet the ways in which the country had been portrayed had been beyond its control.
The campaign aimed to shift the nation's image from the troubles of the past to the opportunities of the future.
Kosovo has the youngest average age of all European countries. The average age is just 25, whilst amongst the larger European nations the age is closer to 40.
The campaign idea, Kosovo - The Young Europeans, communicates that the country is a fountain of youth and that the Kosovar people have something special to bring to the European continent by taking a younger, fresher, perspective to everything they do.
In their selection of the Kosovo campaign as Winner of the nation branding category, the M&M Awards organizers reflected that 'the Judges were particularly impressed by the "genuinely intriguing" nature of the campaign, by the very cost effective activation, and by the results'.
The ethos of the campaign can be summed up by the words of the press advertising: 'Our country is home to the youngest population in Europe with an average age of 25, giving the place a spirit of optimism and enterprise you won't find anywhere else. From the ancient streets of Prizren to the modern café districts of the capital Prishtina, you can feel a positive energy flowing through the people. It is the start of something amazing. We'd love you to be part of it'.
David Kosmin, who led the project at Saatchi & Saatchi, says: "The Kosovo assignment has been a wonderful challenge for Saatchi & Saatchi because we are literally branding a new nation. Our strategy is to bring the spirit of youth to the old continent. The campaign takes the demographic fact of 'Young' and turns it into a feeling that touches the viewer, changing their focus on the country from its past to its future. We are thrilled for Kosovo's young people."
Call for content now open
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.