Luca Grelli Joins SSF Tokyo as ECD

Saatchi & Saatchi Fallon's new Executive Creative Director brings his unique creative approach to Japan.

Tokyo - International award-winning creative, Luca Grelli, joins Saatchi & Saatchi Fallon Tokyo as Executive Creative Director as of 1 September 2014. Luca’s global career has taken him to cities such as Milan, Amsterdam and New York, with agencies such as Wieden+Kennedy, 180/TBWA, Johannes Leonardo and Razorfish.

Working on international brands such as Nike, IKEA, Bacardi and Adidas, the 19-year creative veteran has helped create consumer experiences for brands that go well beyond traditional and digital realms. One example of this was the Mercedes-Benz Tweet Race, where four driving teams had to rely on supporters’ tweets to move their car every single mile.

As a result of Luca’s unique creative approach, his work has been showcased at international events and festivals outside the advertising world, from the Annecy International Animated Film Festival, to the Victoria & Albert Museum in London and the Torino Comics International Expo. His campaigns have received accolades from all major international award shows, including the Cannes Lions International Festival of Creativity, The One Show, EPICA, CLIO, Eurobest and D&AD.

“Luca’s desire to help brands become more relevant to their audience has led him to use unconventional methods to engage consumers. He’s used sticker albums, video games, graphic novels and even music videos to create unique consumer experiences that resonate strongly with audiences. That desire was something we wanted to bring to our agency,” says Philip Rubel, CEO of Saatchi & Saatchi Fallon Tokyo.

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