Live Creativity Launches at Saatchi & Saatchi Thailand

New social/content creation hub brings power of social networks to Thai advertisers.

Bangkok - Saatchi & Saatchi Thailand has launched Live Creativity, a social and content creation hub designed to amplify the reach of Thai advertisers through the power of social networks.

Live Creativity will collaborate with internal ideas and production departments to create unique campaigns that harness consumers’ evolving behaviour on social media platforms. Through real-time response production and strategically created content, Live Creativity will fuel positive on-going conversations between brands and consumers.

“Thailand has the highest social platform engagement in South East Asia,” says Mark Cochrane, CEO of Saatchi & Saatchi Thailand. “In the Age of Now brands need to move at the rate of culture and have an active presence where conversations are happening - which is increasingly on screen and online. Live Creativity will give our clients the expertise and capability to respond in a creative and strategic way.”

With the progression of real-time media serving on social and broadcast platforms, Live Creativity gives brands the opportunity to produce ‘live’ ideas that can evolve and react to the constant changing nature of consumer media engagement.

“We are continually looking for ways to meet the future needs of our clients across the region,” says Chris Foster, Chairman and CEO of Saatchi & Saatchi Asia-Pacific. “‘Live Creativity’ is one approach. Another instance is the integration of Saatchi & Saatchi Arachnid into our Singapore agency. We have invested in our digital teams in Australasia, reconfigured operations in India, and will continue to learn our way through to the future with our clients’ needs at the center of everything we do. ‘Fast, nimble and decisive’ is where we want to be.”

As part of the Live Creativity team, Saatchi & Saatchi Thailand has expanded with the addition of Monta Neinberga (Content Director/Editor), Puntakarn Wungpaisarn (Social Planner), Mark Clothier (Associate Creative Director/Screenwriter), Aitthipat Boonkumol (Digital and Content Producer), and Orathai Maneechot (Social Journalist).

"We are firmly focused on being the most progressive social, content creation, and ideas company in Thailand,” says Cochrane. “With this new department and the addition of experienced talent, the Live Creativity model will help us achieve that.”

Live Creativity is already working globally with AJE-owned beverage brand, Big Cola, and locally in the Thai market with Thanachart Bank and Electrolux.



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