New York - Saatchi & Saatchi recently released two TV spots as part of Lenovo's "For Those Who Do" campaign.
"Day in the Life: Businessman" features a businessman empowered by his Lenovo ThinkPad X1, so nothing stops him from completing his Do. Our hero is put through a torture test on a quick business trip where we'll see his laptop spilled on by a nervous client, powering through a late night work session and travelling conveniently from the airplane to the boardroom and back.
"Day in the Life: Band" is the second video released and features a band on tour using their Lenovo IdeaPad U260 to design t-shirts, put on their show and edit their first video.
Both brand layer communication pieces serve to reinforce Lenovo as a technology company for those who do.
View the ads at:
Businessman - http://www.youtube.com/watch?v=Zj8Zj-M5ld8
Band - http://www.youtube.com/watch?v=XYSGUNn7j_s