Lenovo Appoints Saatchi & Saatchi Singapore to Regional Brand Assignment

Singapore - Lenovo, the world's second largest PC maker, announced today that they have appointed Saatchi & Saatchi Singapore to be their Brand AOR for the APLA region (Asia Pacific and Latin America).

The appointment was made following a competitive pitch process with agencies making presentations to Lenovo's regional marketing team.

Amy Wong of Lenovo APLA Branding & Advertising commented, "Following the presentations made by several agencies, we believed that Saatchi & Saatchi Singapore was the best agency partner to help further establish Lenovo's brand equity in this geographically wide and strategically important region."

Celevel Ranoco-Butler, General Manager of Saatchi & Saatchi Singapore said, "We are honoured that Lenovo have decided to appoint us as Brand AOR for the region. Lenovo is a brand that has a strong track record of success, and we are looking forward to even greater future success together."


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