New York - Kevin Roberts sat down with Enterpreneur.com’s Catherine Clifford a few weeks ago for an intense interview about start-ups and branding. The two go very much hand-in-hand, though most entrepreneurs get them the wrong way around. How so? They start with product not people, solutions rather than needs, loyalty for a reason, not beyond reason. Following so far?
Entrepreneur.com has posted two videos well within the average attention span. The first, “Good Companies Make You Think. Great Companies Make You Feel”, is about making the big decisions with your heart, the little ones with your head; and the second, “Why Your Brand is More Important Than Your Product”, is about answering the question “how will this improve my life?”