Following from her first collaboration with the brand for their 2014 spot ‘Life is a Journey’, Julia Roberts returns as the protagonist of a TV spot for the 2015 season. The action takes place in Los Angeles, the actor’s city of residence, in a spot directed by Grant Heslov (an Oscar winning producer together with Ben Affleck). The spot takes place in a specially reconstructed Calzedonia shop, and has the feel of a light comedy as Roberts is mistaken for a shop assistant.
Calzedonia strengthens its relationship with Julia Roberts through this light and ironic story, which communicates to the world its expertise and leadership in legwear. For Calzedonia, working again with Julia Roberts as the star of the TV spot is significant during a phase of expansion and commercial development not only in Italy, but also in the global market.
The choice of Grant Heslov, a director, screenwriter and producer of international renown – to direct a star the status of Julia Roberts, was also significant for global brand Calzedonia.
View the new Calzedonia spot starring Julia Roberts here: https://www.youtube.com/watch?v=BmRvKllmVjA