Jason Schragger Joins Saatchi & Saatchi LA as CCO

Auto industry veteran appointed to the new role of Chief Creative Officer for the Network's Los Angeles office.

Torrance, Ca – Following an extensive global search, Saatchi & Saatchi Los Angeles – one of the nation’s premier advertising agencies – has named highly-respected industry veteran Jason Schragger as Chief Creative Officer in a newly formed role.

Saatchi & Saatchi LA is part of a network of 130 offices in 70 countries owned by the Publicis Groupe – the third largest communications group in the world. As the agency of record for Toyota Motor Sales (TMS), U.S.A., Inc. for over 30 years, Saatchi & Saatchi LA employs more than 400 full-time staff.

“We are ecstatic to have Jason Schragger join the team of incredibly talented professionals we have at Saatchi LA and to lead the T2 creative approach for Toyota,” said Chuck Maguy, President . “He is a tremendous communicator and listener who has gleaned a great deal of insight from leadership figures throughout the course of his career. Jason has proven his ability to understand the needs of his clients and create spectacular results for them time and again.”

Schragger, 40, a native of Zimbabwe, comes to Saatchi & Saatchi LA after amassing nearly two decades of experience, including for Ford, Mercedes, BMW Mini, Mitsubishi and Nissan in several parts of the world in the automotive space. Also boasting a broad range of experience not related to the automobile industry, Schragger has made significant contributions in hands-on creative oversight for global brands as diverse as adidas, HSBC, and Johnnie Walker.

“I’d like to thank Chuck Maguy for the opportunity to be Saatchi & Saatchi LA’s first-ever Chief Creative Officer,” said Schragger. “As someone who quite literally grew up in this industry, Saatchi LA has always been an agency I have held in high regard. I am excited and humbled to have such an amazing opportunity in front of me.”

After landing his first executive creative director post at 27 years of age at Lowe and Partners in Singapore, for whom he captured a Cannes Gold Lion for work on the IKEA account, Schragger also held similar posts at StrawberryFrog, BSUR and Plantage before joining the TBWA family, where he remained until his appointment at Saatchi & Saatchi LA.

The creation of the Saatchi & Saatchi LA Chief Creative Officer position was designed in December 2013, when Toyota announced a more cohesive marketing approach to paid, earned and owned media – whereby previously separate agencies were placed into a total market model referred to as Total Toyota or T2.

Saatchi & Saatchi LA was selected to spearhead the new model, which also includes four other agencies with existing, well-established Toyota partnerships.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…