F/Nazca Saatchi & Saatchi Sends Noodles Into Outer Space

'Miojo Mission' project for Miojo Instant Noodles set to celebrate Nissin Miojo Lamen Brazil's 50th anniversary.

São Paulo - For the first time in history, food will be cooked by re-entering the atmosphere. The undertaking was launched on 25 August - Miojo Instant Noodles Day - with the announcement of the names of the partners in the project.

The Mission will be supported by Interorbital, the North American rocket, satellite, and spacecraft manufacturing company that will be responsible for conducting research on the ground and tests in the air. The other partner in the project will be Emmanuel Bassoleil, a French chef currently living in Brazil, who will add a bit of science to his cooking skills to make his exclusive recipe delicious and scientifically compatible with the space mission.

In practice, an unmanned rocket will take a capsule that was built with the purpose of carrying the ingredients for the recipe created by Bassoleil to an altitude of more than 100 km and then eject it into space. The idea for the meal is to achieve the boiling point when the capsule crosses the mesosphere on its way back home. The mesosphere is the layer of Earth's atmosphere that is responsible for, among other things, burning up meteors and now also for preparing space noodles. The development of the capsule will be finalized and the tests on the rocket will be conducted in the coming months. The rocket will be launched in January 2015, kicking off the celebration for the 50th anniversary of Nissin Miojo Lámen in Brazil.

The entire mission, tests, research, and recipes will be documented and published by the project’s sponsor, Nissin-Ajinomoto. Anyone wishing to follow the mission of the most democratic and probably most intergalactic noodle in the world should visit www.nissin.com.br/missaomiojo.

The Miojo Mission is a project created for Miojo Instant Noodles Day by F/Nazca Saatchi & Saatchi, which is responsible for featuring the dish on the menu of well-known restaurants (2011), for publishing the book Meu Miojo – Receitas e Histórias (2012) (in loose translation: My Miojo - Recipes and Stories), and for training Miojo chefs in three minutes in the Fastest Culinary School in the Word (2013).

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…