Hernan Cerdeiro Joins Conill

Conill appoints Hernan Cerdeiro as Executive Creative Director of its Miami office.

Miami – Conill announced today that Hernan Cerdeiro has joined the agency’s Miami office as Executive Creative Director. In this new role, Mr. Cerdeiro will provide creative leadership for Conill’s Miami office and its portfolio of clients. He reports to Conill Chief Creative Officer Javier Campopiano. 

Mr. Cerdeiro was most recently VP / Creative Director of Latinworks, where he worked for such clients as Anheuser-Busch’s Budweiser and Bud Light; Mars’ Snickers, M&M’s, Twix, and Wrigley’s Starburst and Skittles. He has also held senior creative leadership positions at Alma DDB in the United States and Ponce, Young & Rubicam, Ogilvy and McCann Erickson in Argentina. 

“I’ve known Hernan for quite some time and have always been a big admirer of his work,” said Javier Campopiano, Chief Creative Officer of Conill. “We have a similar vision on creativity and share an ambition to create the best advertising imaginable. He’s going to be an inspiring leader for our people and a tremendous asset to our clients.” 

Among Mr. Cerdeiro's creative honors are seven Cannes Lions and seven Clios, as well as numerous other awards from several festivals. His work has been featured in such outlets as Advertising Age, Creativity, Adweek, The Gunn Report, Fast Company, the Art Directors Club, Shots, Archive and the D&AD Book.

“With the group of people that already work at Conill and the ones who will be joining us soon, I feel the agency is ‘the right place, at the right time’,” said Mr. Cerdeiro. “There are good brands that provide excellent opportunities for creativity. In addition, working again with Javier is a pleasure because we share the same passion for creating great work.” 

Mr. Cerdeiro will be joined later this month by the creative duo of Juan Cruz Vassallo and Hernan Pettinaroli, who come aboard Conill as Associate Creative Directors for the Miami office. Working alongside Mr. Cerdeiro for several years, Messrs. Vassallo and Pettinaroli have produced work that has earned numerous awards, including the “Glad Tent,” which won two silver Cannes Lions in 2013, among other industry honors.


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…