Gunn Report Features Tui 'Catch a Million' in Cases for Creativity List

DB Breweries cricketing promotion from Saatchi & Saatchi New Zealand and Apollonation's makes 2014 list of creatively effective campaigns.

London - The Gunn Report has released Cases for Creativity 2014, a study that identifies the campaigns that have won both a Cannes Gold Lion for creativity and a Gold Effie for effectiveness.  Representing the high watermark of advertising achievement, 12 campaigns have accomplished such a feat in 2014 and show the ability for creativity in all its forms to drive extraordinary results. Included in the list is ‘Catch a Million’, a campaign created in partnership between client DB Breweries, part of the Heineken Group, Saatchi & Saatchi New Zealand and Apollonation: https://www.youtube.com/watch?v=LN0fBnI-Xoo 

Saatchi & Saatchi New Zealand’s joint ECD Corey Chalmers said: "Winning a gold Cannes Lion and a gold Effie for the same campaign is the ultimate accolade in our business – high creativity delivering real results, by impressing consumers as much as jurors. We're thrilled that DB has been recognised for their boldness, imagination, vision and collaborative spirit." 

The Gunn Report’s 2014 cases see traditional TVCs alongside PR stunts, technology experiments, and good old-fashioned consumer promotions. The 12 campaigns hail from Argentina, Australia (x2), Brazil (x2), France, New Zealand (x2), Peru (x2), UAE and USA. 

The Cases for Creativity 2014 are: 

1. “A Boy And His Atom” for IBM by Ogilvy & Mather, USA

2. “Baby&Me” for Evian by BETC Paris, France

3. “Bentley Burial” for Brazilian Association of Organ Transplants by Leo Burnett Tailor Made, Brazil

4. “Catch a Million” for DB Breweries by Saatchi & Saatchi and Apollonation, New Zealand

5. “Dumb Ways to Die” for Metro Trains Melbourne by McCann Melbourne, Australia

6. “Happy ID for Coca-Cola” by McCann Erickson, Peru

7. “Mistakes” for New Zealand Transport Agency by Clemenger BBDO Wellington, New Zealand

8. “Potable Water Generator” for Universidad de Ingeniería y Tecnología by Mayo Publicidad, Peru

9. “Share A Coke” for Coca-Cola by Ogilvy & Mather Sydney, Australia

10. “The 1000 Miles of Luca” for Consejo Publicitario Argentino by TBWA, Argentina

11. “The Autocomplete Truth” for UN Women by Memac Ogilvy – DXB, United Arab Emirates

12. “The Unlaunch of the Volkswagen Kombi” for Volkswagen by Almap BBDO, Brazil

Author of the study, James Hurman, founder of the Auckland based innovation consultancy, Previously Unavailable, says, “Effectiveness continues to defy media categorisation, but the one thing this diverse group of ideas have in common is that people saw fit to share them, and only the most engaging creative ideas executed by the most talented people will be shared.”

To view in full The Gunn Report’s Cases of Creativity 2014, visit http://www.gunnreport.com/content/cases-for-creativity/



FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…