Bangkok - ‘The Advertising Book’ is a complete annual
of all advertisers, agencies and marketing service companies in Thailand. It’s
the marketing Yellow Pages for both agencies and clients alike.
Whilst every other agency runs fancy
advertising about how creative they are, Saatchi & Saatchi Thailand decided
to demonstrate it. On the back page, they ran a simple but insightful question:
“Need an excuse to fire your agency?"
Via a QR code, clients were invited to view
‘Goodbye My Agency’, a mobile site with tongue-in-cheek excuses in
ready-to-send emails that clients could use to fire their agency. The site also
lets clients call for a pitch against Saatchi & Saatchi, learn about Live Creativity
- the agency's real-time social and content creation hub, or even invite the
CEO for a coffee.
Saatchi & Saatchi Thailand’s ECD,
Nuntawat (Golf) Chaipornkaew, said “Sometimes our industry is too serious,
especially when it comes to promoting ourselves in front of clients. We have
enjoyed firing all our competitors and we look forward to the 1,964,952 pitches
we now have on this week.”
To view the film on YouTube: http://youtu.be/YAF0474Ya-M
To view the site: www.goodbyemyagency.com