Golden Night at AXIS for Saatchi & Saatchi NZ

Campaigns for Tui beer, NZ Defence Force and L&P pick up a grand total of 15 awards.

Auckland - Saatchi & Saatchi New Zealand had a stellar evening at the Axis Awards in Auckland last week, winning a total of five Golds, two Silvers, seven Bronzes and a Grand Prix.

The winning work included Tui ‘Catch a Million’, created in partnership with client DB Breweries (part of the Heineken Group) and Apollonation that turned cricket stadiums ‘Tui’ orange and created a new media channel. The ‘Force Fit’ mobile app for the New Zealand Defence Force developed with Roam Creative that helped new recruits as well as regular New Zealanders reach their fitness goals. And the ‘wearable’ billboards for client L&P made from towels and jandals to help kiwis hold on to summer.

Saatchi & Saatchi NZ CEO Nicky Bell said: "Each of our Axis wins is a fantastic example of close collaboration with our clients and their partner agencies to create bold, genuinely shareable and effective ideas. We couldn't be prouder of the recognition our teams received for their hard work last night.”

Saatchi & Saatchi New Zealand’s full Axis results are as follows: 

Grand Prix PR/ Experiential - Tui - Catch a Million

Gold Integrated Axis - Tui - Catch a Million
Gold Direct Marketing Direct Other - Tui - Catch a Million
Gold PR/ Promo & Activation - PR - Tui - Catch a Million
Gold PR, Promo & Activation - Promo & Activation - Tui - Catch a Million
Gold Out of Home - Non Traditional - Tui - Catch a Million

Silver PR/ Promo & Activation - Innovation in PR/Promo & Activation - Tui - Catch a Million
Silver Out of Home - Innovation in Out of Home - Tui - Catch a Million

Bronze Digital Craft - Interface & Navigation - NZDF - Force Fit Mobile App
Bronze Digital Craft - User Experience - NZDF - Force Fit Mobile App
Bronze Digital and Interactive - NZDF - Force Fit Mobile App
Bronze Direct Marketing - Direct Campaign - NZDF - Force Fit Mobile App
Bronze Out-of-Home - Out-of-Home Posters - L&P - Hold onto Summer ‘Jandals’
Bronze Out-of-Home - Out-of-Home Posters - L&P - Hold onto Summer ‘Towels’
Bronze Out-of-Home - Transit Advertising - L&P - Hold onto Summer ‘Jandals’


(Photo: Leon Rose - www.leonrose.co.nz)





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