F/Nazca Saatchi & Saatchi Stands up for 'War Veteran' Trees

Sao Paulo - F/Nazca Saatchi & Saatchi stands up for the native species of the Atlantic Forest, a vegetation that at one time covered 62% of the Brazilian territory, with its new campaign for the Fundação SOS Mata Atlântica.  An animated 1-minute film features gun-toting soldiers in business suits unleashing firepower on the Brazilian forest, to pave the way for buildings and cities.  A powerful metaphor for the destruction of nature by man, the commercial compares the few trees that have survived urbanization to War Veterans.

The Fundação SOS Mata Atlântica (SOS Atlantic Forest Foundation), a Brazilian NGO established in 1986 with the aim of preserving the remaining tropical forest, is again defending the cause that led to its creation. And, in a campaign created by F/Nazca Saatchi & Saatchi, invites the population to honour the rare native species that have survived the urban growth of São Paulo, the most populous city in the Americas.

The "War Veterans" commercial resembles an action movie where modern evils overpower nature. According to Theo Rocha, creative director, "the idea is to remember that the Atlantic Forest isn't just a beach house landscape. It is right below our feet. And, to rescue this memory, we want to bring the population closer to the problem, engaging everyone in the fight for the preservation of the forest."

For more information about the campaign visit:  http://veteranasdeguerra.org/


 F/Nazca Saatchi & Saatchi
 Fundação SOS Mata Atlântica
 Fundação SOS Mata Atlântica
 Veteranas de Guerra (War Veterans)
1st Release Date
: 27 September 2012
Creative Director:
 Fabio Fernandes, Eduardo Lima, Theo Rocha
Head of Art:
 João Linneu
 Thiago Espeche
Art Director:
 Fabiano de Queiroz "Tatu"
Account Supervisor:
 Marcello Penna, Carmen Rodrigues, Rafael Martins
 Lica Bueno, Rafaela Queiroz, Juliana Cabral
 José Porto, Mônica Bauer
Agency Producer
: Gisele Campos
Production Company:
 Fulano Filmes
 Rene Sampaio, Javier Lourenço
 Flamboyant Paradise, Julio Azamor | Fulano Filmes
Post Production:
 Flamboyant Paradise, Julio Azamor | Fulano Filmes
Sound House:


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…