F/Nazca Saatchi & Saatchi Expands its Creative Direction

Eduardo Lima promoted to Executive Creative Director; Pedro Prado and Rodrigo Castellari join the agency's Creative Director team.

São Paulo - Fabio Fernandes, President and Executive Creative Director of F/Nazca Saatchi & Saatchi (www.fnazca.com.br), announces the promotion of three members of the São Paulo office’s creative staff.

Copywriter Pedro Prado and art director Rodrigo Castellari now join the agency’s Creative Director team, which already includes Fabio himself, Eduardo Lima, João Linneu (Head of Art), Theo Rocha, Rodrigo Lugato and Carlos di Celio (F/Nazca RJ).

With this change, Eduardo Lima will assume the position of Executive Creative Director, working alongside Fabio Fernandes.  Lima, who is president of the Creative Club of São Paulo, has been part of F/Nazca Saatchi & Saatchi since its foundation 19 years ago.

Prado and Castellari have both worked for the company for over 7 years, and are described in Fabio’s own words in his internal memo as “highly talented professionals, committed from head to toe to the values ​​of F/Nazca Saatchi & Saatchi, as well as being extremely cherished people, friendly and loyal, inseparable characteristics for people to exist or grow in this agency.”

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