Sao Paulo - After becoming a Lamp, Clock, Vase, Oil & Vinegar set and Candleholder, the new Skol aluminium bottles have now given shape to an armchair.
F/Nazca Saatchi & Saatchi invited the renowned furniture designer Pedro Useche to create a unique design utilising Skol bottles. The result is a stylish armchair, which uses cylinders of the new packaging as bearings in the seat and backrest.
For Pedro, "turning an armchair into a desirable object is not only about showing aesthetic attributes but most of all, making people feel comfortable when they sit on it". The people who sit on Skol's armchair can verify that the designer achieved his goal of form and function. By maintaining the bottles' original format without inhibiting its movement, the design ended up providing a pleasant massage sensation.
View all Skol Design pieces: www.skol.com.br/design
AGENCY: F/Nazca Saatchi & Saatchi
PRODUCT: Skol Design
TITLE: Skol Design Armchair
CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
COPYWRITER: Romero Cavalcanti | Eduardo Lima
ART DIRECTOR: Bruno Oppido
HEAD OF ART: João Linneu
FURNITURE DESIGNER: Pedro Useche
ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodrigues | Rafael Pontes
PLANNER: José Proto | Guilherme Pasculli | Rafael Paes
MEDIA TEAM: Lica Buena | Sandro Cachiello | Cristina Omura | Renato Gabriel | Vivian Simões
GRAPHIC PRODUCTION: Jomar Farias
CLIENT APPROVAL: Jorge Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque