São Paulo - Introduced to consumers as the first refrigerator in
Brazil focused on healthy eating, F/Nazca Saatchi & Saatchi has come up
with a campaign for the DT52X which welcomes more balanced eating habits.
In this production, which airs today on pay TV, meals are blown apart in
slow motion, showing that unhealthy habits can be changed with the help of the
new Electrolux refrigerator. Check here to view the commercial that poetically puts an end to
burgers, sodas, and fattening desserts.
The product differentiators, such as the applications Vida Saudável (Healthy
Living) and Livro de Receitas (Cookbook) explain that healthy habits are
welcome and can make a difference in the daily lives of consumers.
In addition to the TV commercial, the campaign will feature inserts in magazines and large audience portals.