Eric Stonestreet Unleashes the Largest Army of Toys for BIG W

Saatchi & Saatchi Australia's campaign for BIG W's Giant Toy spectacular assembles the mightiest army of toys ever.

Sydney - For this year's Giant Toy Spectacular, BIG W and Saatchi & Saatchi Australia have created the mightiest army of toys ever assembled!

The first days of the Giant Toy Spectacular are the single busiest days of the year for BIG W, with mums and dads getting a first look and the best prices on all the must-have Christmas toys and games. Over half of all customers place their Christmas purchases on layby to pay them off in the months leading up to December, with increasing numbers utilising the money saving service through the BIG W website and smart phone app.

Commanded by BIG W brand ambassador Eric Stonestreet - star of TV's Modern Family - the massive toy army features endless ranks of Ninja Turtles, Barbies, Spidermen, Monster High figures and many more of Australia's favourite toys.

The customer is invited via radio and Facebook to "assemble their own toy army" for the chance to win a trolley dash in their local BIG W store. Nova will also be promoting the competition and asking kids to phone in, saying who they want in their toy army. Through a partnership with Disney, BIG W has taken the army of toys to the wider kids' community. Reporting from the BIG W news desk, reporters speak to kids and toy experts, asking who they would want in their own army.

Taking the army to the streets and stores, customers are invited to lead their own army of toys. In collaboration with Maverick, a digital app allows participants to populate their own toy army to lead and then share the video via social media. Viewa has been integrated into the Woman's Day mini catalogue which allows readers to scan the page they like and make a purchase on their mobile phone.

Online from Wednesday 19 June and in-store from Thursday 27 June, the Giant Toy Spectacular is set to be BIG W's mightiest toy sale yet.


Creative Agency:  Saatchi & Saatchi
ECD:  Damon Stapleton
CD:  Louise Mahoney
Senior Art Director:  Sam Chappell
Senior Copywriter:  Dan O'Connell
TV Producer:  Llew Griffiths
Group Business Director:  Melanie Portelli
Account Director:  Michelle DeLuca
Design & Production House:  Engine
Effects direction/Cinematography:  Calvin Gardiner
Lead Compositor:  Joel Osis
Art Director:  Joshua Edwards
Producer:  Amelia Peacocke
Colourist:  John Agapitos
Flame Artists:  Rosano Lepri & Jennifer Paine
3D:  Max McMullin & Shaun Schellings
Edit:  George Kacevski
Talent Direction:  Dave Klaiber, Plaza Films
Shoot VFX Supervision:  Ian Johnson
Music:  Rafael May
Catering:  Chefs in Motion
VO artist:  Lee Perry
Media Agency: Carat
Group Business Director:  Victoria McKeown
Business Director:  Arum Nixon

Maverick Marketing and Communications: Todd Marks - Director

: Linda McDonald - Marketing Manager

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