Sydney - Saatchi
& Saatchi's Christmas campaign for BIG W features the established brand
ambassador, Eric Stonestreet.
to the nostalgic Christmas Wonderland song, with contemporary new lyrics, Eric
brings fun to the Christmas shopping experience as he discovers the world of
BIG W and the range of gifts it has to offer at a winning price.
The campaign launched this week across TV and will be integrated across catalogue and in-store.