London - As 2013 draws to a close, Saatchi
& Saatchi EMEA can give itself a pat on the back for a creatively very
positive year, which saw Belgium, Bulgaria, Czech Republic, Denmark,
Dubai, Germany, Italy, Latvia, Poland, Romania, Russia, Serbia,
Slovakia, South Africa, Spain, Sweden, Ukraine and the UK pick up awards at all
major European and International festivals.
An ethos of sharing and camaraderie
between the regions, with plenty of tribes harnessing new ideas, resulted in
some outstanding creative across EMEA.
Some new talent joined the network of ECDs in 2013, and great team
spirit and ambition have paved the way for a great year despite the hard
A case in point is ‘Days of Hope’, a
campaign aimed at getting the homeless back on their feet through presenting
the weather, which originated in Berlin, with input from Romania, Switzerland,
Serbia, Russia and Poland, and continues to reap more awards. ‘Days
of Hope’ is Germany's most awarded piece of work ever, winning at all major
festivals including Cannes Lions, Eurobest and the Clios, and reaping a total
tally so far of 10 Gold, 18 Silver and 7 Bronze. Germany’s local creative profile has never
been higher, and they’re number 6 in the latest local league.
Italy also put in a very strong performance this year, with a Grand Prix at the Art Directors Club of Europe, another Grand Prix, 2 Golds and 4 Bronzes at the Art Directors Club of Italy, Silver at Cannes, and the Number 1 slot in their local league. Poland were number 1 in their local festival, Denmark won 2 bronzes at the Epica awards for their Coke cinema spots, and Belgrade won Emerald and Sapphire awards at the recent Cristal Festival for ‘One photo a day in the worst year of my life’.
In Number 2 positions in their local festivals were Slovakia with 2 Gold, 3 Silver, 2 Bronze and Ukraine with Gold, 2 Silver, Bronze. Other awarded local heroes were Belgium, Dubai, Denmark, Czech Republic and Bulgaria. Russia also performed well with its work for the Shchusev State Museum of Architecture.
There was a Grand Prix at The Golden Drum (the New Europe regional festival) for Israel, plus Gold and Silver for Serbia, and Silvers for Bulgaria and Ukraine. At Epica, there was a Gold for Sweden, Silver and Bronze for Serbia, Silver for Slovakia. The UK and Sweden won Golds at the Lovies and the Bees, two new media focused festivals.
2013 was also by far the busiest year for EMEA collaborative creative Tribes, with wins in Germany for Aida Cruises, Union Investment Bank, Voltaren, Lexus and Merck, and the appointment to the LG agency roster.
EMEA campaigns were awarded at all the major festivals including; AMMA, Art Directors Club, Art Directors Club of Europe, Bees Awards, British Arrows, Cannes Lions, Clio Awards, Creative Circle, Creative Club of Belgium, Digital Communications Awards, Dubai Lynx, EACA Care Awards, Epica, Eurobest, FARA, Golden Arrow, Golden Drum, Golden Stone, Italian Art Directors Club, Loeries, London International Awards, New York Festivals, Nutcracker, The Lovie Awards and The One Show Entertainment.
All in all this seems very healthy, and suggestive of greater creative potential. Here’s to an even greater creative output and awards presence in 2014!