Paulo - Have you
ever stopped to think about the number of people who spend special dates away
from home and their families because of their jobs? Some professions require
full-time dedication, leaving no time for breaks or holidays. With this in mind, Electrolux came up with a
way of taking a special Christmas to those who were away from home on Christmas
of the AACD Hospital, firefighters, security guards, and employees of service
stations received a visit from a food truck in the early hours of the 25th. They
were taken by surprise with a Christmas dinner carefully prepared by a chef so
they could share the true spirit of Christmas alongside friends and co-workers.
to Theo Rocha, Creative Director of F/Nazca Saatchi & Saatchi, "The
idea is simple: gather people who were in the same situation around a special
moment.” And it is precisely in that spirit of sharing good times and union
that Electrolux wants to engage consumers through 2015.
just the first of a series sponsored by Electrolux with the objective of
promoting a sensory experience and the occupation of the city with the art of
See the video of the action here