'Dress Like a Star'

Digital L&K Saatchi & Saatchi and Idea Cellular enable fans to bid for their favorite Bollywood Stars’ outfits.

Mumbai - Digital L&K Saatchi has initiated a new campaign for its client – Idea Cellular, on its popular Bollywood portal www.ideapopcornstreet.com. 

Bollywood buffs can bid for their favorite Bollywood Stars’ outfits (which they sported at the Filmfare Awards 2014), at absolutely no cost! Users are asked to share interesting content pieces from the website to earn bid points for the contest. 

The campaign is currently LIVE on http://www.ideapopcornstreet.com/filmi_nilaami/ 

Filmi Nilaami hasreceived some interesting responses across various media channels. Please find links below.

AFAQs: http://www.afaqs.com/news/story/40448_Dress-like-a-star

India Infoline: http://www.indiainfoline.com/Markets/News/Idea-Filmi-Nilaami-auctions-costumes-worn-by-Bollywood-Stars/5896295867 

Rediff: http://realtime.rediff.com/news/realtime/Idea-Filmi-Nilaami-auctions-costumes-worn-by-Bollywood-Stars/e1b2b95e27058b87

Kontactor: http://www.kontactor.com/tags/bollywood/article/201403310509c7.idea-filmi-nilaami-auctions

Pitch Magazine: http://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0CFUQFjAG&url=http%3A%2F%2Fpitchonnet.com%2Fblog%2F2014%2F03%2F31%2Fbrand-news-3%2F&ei=3Ro9U63MNcbRiAevpoCYCA&usg=AFQjCNGm8IJRf_qozMi6fBsFoJ5TRs5ifg&bvm=bv.63934634,d.aGc

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