Jakarta - Toyota, the biggest seller of cars in Indonesia has commissioned Saatchi & Saatchi Indonesia to create their first ever corporate TVC, capturing the new spirit of the country.
Indonesia is progressing both socially and economically at a rapid rate. This film captures that spirit and aims to inspire and appeal to a younger, cool and sophisticated audience whilst maintaining their overall position of ‘Moving Forward’.
Saatchi’s ECD, Alex Tagaroulias says, “It was great fun working with a progressive client who gave us room to breathe. And collaborating with the amazing German/Italian director Mario Zozin, who not only captured the essence of our story but added flair to this anthemic piece, was an absolute joy.”