‘Discover the Full Story’ Print Campaign's 2013 Award Tally Reaches 64

More award success for Saatchi & Saatchi Russia's campaign for Schusev Museum of Architecture at Eurobest.

Moscow - Last weekend the prestigious advertising contest Eurobest Awards 2013 announced its winners. The advertising campaign "Discover the Full Story" developed by Saatchi & Saatchi Russia for the Schusev Museum of Architecture won three bronze awards in the "Art of print advertising: Illustration" category.

The already famous series of prints of Moscow's historical buildings has achieved critical acclaim this year at national and international festivals, including among others Epica, Golden Hammer, KIAF, Communication Arts and Idea. During the festival year now coming to an end, the campaign has brought Saatchi & Saatchi Russia 64 awards. Previously only known in professional circles, the campaign for the Schusev Museum of Architecture has turned it into one of the most recognized cultural brands in Russia, generating buzz on the internet and featured in many Russian and foreign media outlets, even resulting in unpaid placements in OOH.

The museum is now planning to create souvenir images of other popular Russian buildings as part of the "Discover the Full Story" project.



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