Moscow - Last weekend the
prestigious advertising contest Eurobest Awards 2013 announced its winners. The
advertising campaign "Discover the Full Story" developed by Saatchi
& Saatchi Russia for the Schusev Museum of Architecture won three bronze
awards in the "Art of print advertising: Illustration" category.
The already famous series of prints of Moscow's
historical buildings has achieved critical acclaim this year at national and
international festivals, including among others Epica, Golden Hammer, KIAF, Communication Arts and Idea. During the festival
year now coming to an end, the campaign has brought Saatchi & Saatchi
Russia 64 awards. Previously only known in professional circles, the
campaign for the Schusev Museum of Architecture has turned it into one of the
most recognized cultural brands in Russia, generating buzz on the internet and
featured in many Russian and foreign media outlets, even resulting in unpaid
placements in OOH.
The museum is now planning to create souvenir images of other popular Russian buildings as part of the "Discover the Full Story" project.