Cannes - Saatchi & Saatchi's Spanish Agency will be reinvented later this month as Del Campo Saatchi & Saatchi España, under the leadership of Pablo Del Campo, current CEO of Del Campo Saatchi & Saatchi, Argentina, and one of the world's most awarded creative directors. Del Campo will retain his roles in Argentina and the broader Latin American market alongside his new remit in Spain.
This re-launch includes Maxi Itzkoff and Mariano Serkin, Del Campo Saatchi & Saatchi Argentina's Executive Creative Directors and Cannes Lions Grand Prix winners, most recently named IberoAmerican Best Regional Creative Directors.
Award-winning Spanish creative team Angel Torres and Lucas Paulino will join Del Campo Saatchi & Saatchi Spain from Sra. Rushmore to be responsible for the creative direction of the agency.
Announcing Del Campo's appointment, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, said, "Pablo Del Campo has provided tremendous creative leadership to Saatchi & Saatchi's emerging Latin American markets. We have been looking at ways we could extend Pablo's magic throughout our network."
"We are radical optimists at Saatchi & Saatchi and we believe that Spain will thrive through brave creativity, harnessing the energy of young people, and projecting Spanish brands out into the world," says Roberts. "Pablo Del Campo is the business equivalent of Lionel Messi. He has lived through tough times in Argentina and has emerged as a winner across the continent. We are re-inventing our agency in Spain around his talent."
Felipe San Juan, CEO of Saatchi & Saatchi Spain, who will be CEO of the new agency, says "Pablo Del Campo is a star of international advertising, and his involvement in the Spanish market will bring us to new levels of creative performance and growth."
Pablo Del Campo says the new role is both an honor and a challenge. "I can't think of another country that wears the title ‘creative nation' better than Spain, and I am looking forward to making a contribution to our team, our clients, and to the country's economic progress."
"It's always inspiring for us to look ahead for new creative challenges and to work on global projects with global brands", said Maxi Itzkoff and Mariano Serkin.
Del Campo founded Del Campo Saatchi & Saatchi in Argentina in 2000, with aims of creating a strong regional and global presence and a leading role in worldwide marketing. It has become one of the most highly awarded agencies in the world. Del Campo and his team have been awarded 54 Cannes Lions, 47 Clios, and more than 250 Fiap awards and have been the #1 creative agency in Argentina for the last seven years. They were most recently named Advertising Age's International Agency of the Year and IberoAmerican Agency of the Year for 2011, a title they have held for the last five years.
Some of the agency's clients include Sony Playstation, Pampers, Ariel, Cadbury, Coca-Cola and Inbev. Prior to establishing Saatchi & Saatchi in Argentina, Del Campo started his career in advertising in 1989 as a copywriter and later creative director.