Milan - As part of its brand repositioning in Italy, Club Med, the global specialist for "luxury friendly" holidays, has entrusted its communication budget to Saatchi & Saatchi.
The communication will focus on the values that have always distinguished and characterized the Club Med's offering for its more than 1.2 million customers worldwide: happiness, which is at the heart of Club Med's philosophy and history.
Since the 1950's, Club Med's mission has been to offer its members unique holidays, with the freedom to do what they want in the most beautiful places in the world, and return enriched by the shared experience.
Saatchi & Saatchi Italy will be responsible for promoting the brand in the future through the development of strategy and print campaign, digital and social PR.
"Club Med was the company in which I started to work more than 20 years ago, and in the workplace as in private life, you never forget the first love," said Guiseppe Caiazza, CEO of Saatchi & Saatchi Italy and Head of Automotive Business at Saatchi & Saatchi EMEA. "It gives me great personal satisfaction to have clients today such as Club Med and Toyota, two of the three companies where I worked before joining Saatchi & Saatchi."
"Together with the team that will handle Club Med, we will do everything to bring more and more this brand, which is so unique in the heart of the Italians," concluded Caiazza.
Gino Andreetta, CEO of Club Med Italy, commented: "Club Med, creator of happiness for more than 60 years, has selected Saatchi & Saatchi to accelerate its repositioning on the Italian market. The year 2013 has seen important changes: after the huge success of our new resort - Pragelato Vialattea - which opened last December 2012, two other important structures were inaugurated in 2013; Belek in Turkey in the Antalya region, and Guilin in Guangxi, China."
He continued, "Now we must focus on letting the public know about all the Club Med havens, over 80 destinations around the world: this is our goal and the reason why we chose Saatchi & Saatchi as a partner for this project."