New York, NY - Claudine Cheever, Saatchi & Saatchi New York's Chief Strategy Officer, recently gave an interview to HSM's World of Business Ideas (WOBI). HSM's WOBI is one of the premier sources for strategic business thinking, and the interview with Cheever touched on a number of important components of good communications strategy.
The interview took place at Saatchi & Saatchi headquarters in New York, where Cheever talked about the many challenges facing brands today. She offers key advice for brands and marketers searching for new ways to tell compelling stories and connect with consumers. There's a particular focus on the importance of mystery and intrigue in good communications.
"I think the strongest ads have nuance and give people the ability to fill in their story," said Cheever in the interview. "The temptation as an advertiser or marketer is to make sure you get all the information in and tell them everything. Don't tell them everything - tell them just enough to know."
You can view the interview in its entirety on Saatchi & Saatchi New York's blog - Hudson/Houston.
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