Saatchi & Saatchi Network Brings Home 37 Cannes Lions

A standout performance from the Network at 60th Cannes Lions International Festival of Creativity results in 9 Gold, 16 Silver and 12 Bronze Lions.

London - There were standout performances from our offices in Los Angeles, Brazil, Argentina, Philippines, Singapore, Australia, Italy, Germany, UK, New York and Shanghai at the 60th Cannes Lions International Festival of Creativity last week.

The week got off to a flying start with Saatchi & Saatchi LA sweeping the board in PR and Promo for their outstanding campaign for Toyota - Tundra Space Shuttle Endeavour - which involved the unbelievable feat of a Tundra towing the Endeavour space shuttle through the LA streets, en route to its new home at the Science Museum.  They were awarded 2 Gold Lions in PR and 1 in Promo for their efforts.

Also on Monday Del Campo Saatchi & Saatchi Argentina took home a Gold and Silver in Promo for their ingenious Pampers ‘Give Birth Live' campaign, which saw news broadcasts in Argentina interrupted when women gave birth.

A heartfelt campaign from Saatchi & Saatchi Berlin called ‘Days of Hope' won 6 Silver across PR, Promo and Direct.  Deservedly so, as the campaign has turned round the lives of a significant number of homeless people.  They were invited to read the weather on TV in Germany when the temperature plummeted, raising awareness and money for the homeless.  In addition to Saatchi & Saatchi's German office, Romania, Switzerland, Russia, Poland and Serbia all pulled rank to make ‘Days of Hope' a Network collaboration.

Italy's ‘Turn Up My Voice' campaign for Down Syndrome charity Coordown was awarded with 2 Bronze in Promo, in the ‘Charities' and ‘Best Use of Social Media Marketing in a Promotional Campaign' categories, and later in the week it won a Silver in Media for Best use of social media.

At the Tuesday night awards ceremony there was another Gold in Outdoor for Saatchi & Saatchi LA's ‘Tundra Space Shuttle Endeavour'.  In Media, the PLDT/MyDSL campaign ‘Screen Age Love Story' from Ace Saatchi & Saatchi Philippines won a Silver and a Bronze in Media, and their ‘Olympic Shirt Flag' campaign for P&G/ Ariel also won a bronze.  Singapore won 2 Silvers for their Safeguard campaign ‘The Germ Stamp' for P&G, which conceived a creative and effective way of encouraging children to wash their hands.

Also in Media, London was awarded a Bronze for the Kerry Foods/ Mattessons ‘Meat Snacking Helmet' campaign, and Germany won a Bronze for ‘Best Use of Branded Content & Sponsorship' for ‘Days of Hope'.

At Wednesday's awards F/Nazca Saatchi & Saatchi's campaign for Brazil's Leica Store/ M-Monochrom won a Gold and a Silver in Press.  Saatchi & Saatchi Sydney won Silver in Press for their stylish Lexus GS print campaign.

At the Saturday night finale of Cannes Lions, the Philippines won more awards, this time for ‘Screen Age Love Story', a virtual social media experiment which captured the nation's imagination and led to a real-life love story.  The campaign won 2 Gold in Branded Content

F/Nazca Saatchi & Saatchi added to their medal haul with one Gold, one Silver and two Bronze for Leica ‘Soul' in Film Craft, as well as a Silver in Film.  The commercial was beautifully directed by Vellas, a Brazilian director who was selected for this year's Saatchi & Saatchi New Directors' Showcase.  Argentina won another Silver in Film for their much talked about ‘Summer Hater' spot for BGH air conditioners, and London took another Bronze for Kerry Foods/ Mattessons for ‘Hank', also in Film.

Saatchi & Saatchi Shanghai won a Bronze in Film for their moving CCTV spot ‘Takeaway', which made a total of 2 Bronzes for them after their win in Design for their ‘Bear, Giraffe, Snub Nosed Monkey' Greenpeace campaign.  And New York won a Bronze in Film for their witty ‘Miracle Stain' Superbowl spot for P&G Tide.

A total of 37 Lions were won by the Saatchi & Saatchi Network, including 9 Gold, 16 Silver and 12 Bronze.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…