Saatchi & Saatchi Network Brings Home 37 Cannes Lions

A standout performance from the Network at 60th Cannes Lions International Festival of Creativity results in 9 Gold, 16 Silver and 12 Bronze Lions.

London - There were standout performances from our offices in Los Angeles, Brazil, Argentina, Philippines, Singapore, Australia, Italy, Germany, UK, New York and Shanghai at the 60th Cannes Lions International Festival of Creativity last week.

The week got off to a flying start with Saatchi & Saatchi LA sweeping the board in PR and Promo for their outstanding campaign for Toyota - Tundra Space Shuttle Endeavour - which involved the unbelievable feat of a Tundra towing the Endeavour space shuttle through the LA streets, en route to its new home at the Science Museum.  They were awarded 2 Gold Lions in PR and 1 in Promo for their efforts.

Also on Monday Del Campo Saatchi & Saatchi Argentina took home a Gold and Silver in Promo for their ingenious Pampers ‘Give Birth Live' campaign, which saw news broadcasts in Argentina interrupted when women gave birth.

A heartfelt campaign from Saatchi & Saatchi Berlin called ‘Days of Hope' won 6 Silver across PR, Promo and Direct.  Deservedly so, as the campaign has turned round the lives of a significant number of homeless people.  They were invited to read the weather on TV in Germany when the temperature plummeted, raising awareness and money for the homeless.  In addition to Saatchi & Saatchi's German office, Romania, Switzerland, Russia, Poland and Serbia all pulled rank to make ‘Days of Hope' a Network collaboration.

Italy's ‘Turn Up My Voice' campaign for Down Syndrome charity Coordown was awarded with 2 Bronze in Promo, in the ‘Charities' and ‘Best Use of Social Media Marketing in a Promotional Campaign' categories, and later in the week it won a Silver in Media for Best use of social media.

At the Tuesday night awards ceremony there was another Gold in Outdoor for Saatchi & Saatchi LA's ‘Tundra Space Shuttle Endeavour'.  In Media, the PLDT/MyDSL campaign ‘Screen Age Love Story' from Ace Saatchi & Saatchi Philippines won a Silver and a Bronze in Media, and their ‘Olympic Shirt Flag' campaign for P&G/ Ariel also won a bronze.  Singapore won 2 Silvers for their Safeguard campaign ‘The Germ Stamp' for P&G, which conceived a creative and effective way of encouraging children to wash their hands.

Also in Media, London was awarded a Bronze for the Kerry Foods/ Mattessons ‘Meat Snacking Helmet' campaign, and Germany won a Bronze for ‘Best Use of Branded Content & Sponsorship' for ‘Days of Hope'.

At Wednesday's awards F/Nazca Saatchi & Saatchi's campaign for Brazil's Leica Store/ M-Monochrom won a Gold and a Silver in Press.  Saatchi & Saatchi Sydney won Silver in Press for their stylish Lexus GS print campaign.

At the Saturday night finale of Cannes Lions, the Philippines won more awards, this time for ‘Screen Age Love Story', a virtual social media experiment which captured the nation's imagination and led to a real-life love story.  The campaign won 2 Gold in Branded Content

F/Nazca Saatchi & Saatchi added to their medal haul with one Gold, one Silver and two Bronze for Leica ‘Soul' in Film Craft, as well as a Silver in Film.  The commercial was beautifully directed by Vellas, a Brazilian director who was selected for this year's Saatchi & Saatchi New Directors' Showcase.  Argentina won another Silver in Film for their much talked about ‘Summer Hater' spot for BGH air conditioners, and London took another Bronze for Kerry Foods/ Mattessons for ‘Hank', also in Film.

Saatchi & Saatchi Shanghai won a Bronze in Film for their moving CCTV spot ‘Takeaway', which made a total of 2 Bronzes for them after their win in Design for their ‘Bear, Giraffe, Snub Nosed Monkey' Greenpeace campaign.  And New York won a Bronze in Film for their witty ‘Miracle Stain' Superbowl spot for P&G Tide.

A total of 37 Lions were won by the Saatchi & Saatchi Network, including 9 Gold, 16 Silver and 12 Bronze.


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