Buenos Aires - At the 60th edition of the Cannes Lions International Festival of Creativity - the most prestigious event within the advertising world - Del Campo Saatchi & Saatchi opens the 2013 scoreboard with both a Gold and a Silver Lion in Promo and Activation for their piece ‘Pampers: Giving Birth Live' developed for their client Procter & Gamble.
"It's with great pleasure that we start the week of the Festival with the confirmation of two Lions that shall be added to the 49 obtained by the agency since its beginning. Not only have we reached the number of 50 Lions, we have surpassed it. 51 Lions in the history of Del Campo Saatchi & Saatchi, a number that throughout these 13 years since the agency was launched give proof of the consistency of our work over time, and the talent and the drive of our team.
"In addition, they are the first Gold and Silver Lions going to Argentina this year, and I'm thrilled that they should be for this campaign developed for Pampers," says Pablo Del Campo - President and CEO at Del Campo Saatchi & Saatchi.
About the awarded piece
With very moving scenes, and in a new action never before used, Pampers joined women becoming mommies on Mother's Day during their first instants of motherhood. This was accomplished by broadcasting these births live throughout the whole day on TV network C5N, capturing the unique moment in which a mother first holds her new-born in her arms.
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