Saatchi & Saatchi Italy Strikes Cannes Gold Again

15 Lions in 3 years, including 9 Golds, confirming the global value of Italian creativity.

Milan - For the third consecutive year, Saatchi & Saatchi Italy strikes Gold, and Silver, at the Cannes Lions International Festival of Creativity. 

The 2014 edition of Cannes Lions commences with Saatchi & Saatchi Italy celebrating a great victory of 4 Lions (2 Gold and 2 Silver) for CoorDown's 'Dear Future Mom' campaign.  'Dear Future Mom' made a huge impact on World Down Syndrome Day earlier this year (March 21st), when it went viral and had more than 5 million hits. 

This is a fantastic follow up to the 11 Lions won by Saatchi & Saatchi Italy in 2012 and 2013 (which included 7 Gold).

Saatchi & Saatchi Italy also scored 2 shortlists for the Lexus campaign - Trace Your Road, one of which is still awaiting final judgement by the Cannes Lions Jury. 

"These results are a confirmation of our long-term strategy, focused on investing in excellence and creativity that is bearing good results, even from a business point of view.  In fact Saatchi & Saatchi Italy recorded a growth of 20% over the last three and a half years, despite a market reduction of over a third of its value”, commented Giuseppe Caiazza CEO of Saatchi & Saatchi in Italy and Head of Automotive Business for Saatchi & Saatchi EMEA.

CoorDown – Dear Future Mom -

Lexus – Trace Your Road -

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