Milan - For the third consecutive year, Saatchi & Saatchi Italy strikes Gold, and Silver, at the Cannes Lions International Festival of Creativity.
2014 edition of Cannes Lions commences with Saatchi & Saatchi Italy
celebrating a great victory of 4 Lions (2 Gold and 2 Silver) for CoorDown's
'Dear Future Mom' campaign. 'Dear Future Mom' made a huge impact on
World Down Syndrome Day earlier this year (March 21st), when it went viral and
had more than 5 million hits.
This is a fantastic follow up to the 11 Lions won by Saatchi & Saatchi Italy in 2012 and 2013 (which included 7 Gold).
& Saatchi Italy also scored 2 shortlists for the Lexus campaign - Trace
Your Road, one of which is still awaiting final judgement by the Cannes Lions
"These results are a confirmation of our long-term strategy, focused on investing in excellence and creativity that is bearing good results, even from a business point of view. In fact Saatchi & Saatchi Italy recorded a growth of 20% over the last three and a half years, despite a market reduction of over a third of its value”, commented Giuseppe Caiazza CEO of Saatchi & Saatchi in Italy and Head of Automotive Business for Saatchi & Saatchi EMEA.
CoorDown – Dear Future Mom - https://www.youtube.com/watch?v=u2Ds_F5YDo0
Lexus – Trace Your Road - https://www.youtube.com/watch?v=jMSXmB7JYA