Badillo Saatchi & Saatchi Wins Three Bronze Awards at El Ojo

Campaigns for United Way, Trident chewing gum and El Nueva Dia awarded at prestigious Iberoamerican creative competition.

San Juan - Badillo Saatchi & Saatchi took home three Bronze awards from the 16th edition of El Ojo de Iberoamérica, held recently in Buenos Aires, Argentina.

El Ojo de Iberoamérica is a prestigious creative competition in which the leading agencies from Latin America, the Caribbean, Spain, Portugal and the U.S. Hispanic market participate, judged by a top slate of creatives from all over the world.

The Bronze winners were Mondelez’ Trident chewing gum with “Trident Jam” in the Interactive – Advergames category, Fondos Unidos de Puerto Rico’s (United Way) “Children Against Bullets” Public Service initiative in PR, and El Nuevo Día newspaper’s “The Day Nobody Went Out” home delivery tactical effort in Direct as Best Action in Generating Sales.

Commenting on the agency’s performance at this creative competition, Erasto Freytes, Badillo Saatchi & Saatchi’s CEO said:  “I am very pleased by our agency’s performance at El Ojo, which closes a very good year in which the agency’s creative ideas have also been awarded at FIAP, Cúspide and the SME Digital Awards.  Badillo Saatchi & Saatchi was Agency of the Year for the fifth consecutive time at Cúspide with 20 awards which included two Grand Prix. It won seven metals at FIAP and four at the SME Digital Awards.  This is quite an accomplishment of which I am proud.”

To this, Juan Carlos Rodríguez, the agency’s general creative director added:  “We are very satisfied to have been distinguished by our colleagues in the advertising industry.  Badillo Saatchi & Saatchi has consistently maintained over the years a high creative level based on relentless work, demanding standards and a highly motivated team. This is what happens when a group of people who are passionate about ideas get together in an agency to create outstanding advertising.



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