Badillo Saatchi & Saatchi wins Bronze at El Sol Festival

'After Death' initiative for Puerto Rico Horror Film Fest adds to its award tally at leading Hispanic show.

San Juan - Saatchi & Saatchi’s agency in Puerto Rico, Badillo Saatchi & Saatchi, won a Bronze Sun in the Public Relations category at the 29th edition of El Sol Festival for its “After Death” multi-media promotional effort on behalf of the Puerto Rico Horror Film Fest. The festival, which was founded in 1986 by Spain’s Advertising Agency Association and is now under the leadership of El Sol Foundation, was held in Bilbao, Spain from May 29-31. The leading agencies from Spanish and Portuguese speaking countries and the US Hispanic market participate in this creative competition.

“After Death” recently won two Silver awards and a Bronze award at FIAP and a Grand Prix, 3 Gold, 3 Silver and 4 Bronze trophies at Puerto Rico’s Cúspide Festival.

The Puerto Rico Horror Film Fest was bleeding out spectator by spectator.  It needed to be brought back to life.  To do this, the agency did something unheard of in the film industry, exhibit a movie conceived by a dead person.  The short film was called “After Death” and it was written with the help of an experienced medium who contacted a spirit through a séance.  The story told by her was turned into a short motion picture.  A filmed teaser was created along with radio and print support.

“After Death” not only scared horror film lovers, it scared people beyond Puerto Rico’s frontiers obtaining massive media coverage that earned the movie the coveted official selection at 3 prestigious horror film festivals – Séance in Toulouse, France; Macabro in Mexico and Sitges in Catalunya, Spain.  But most important of all, it increased attendance at the Puerto Rico Horror Film Fest by 180%.

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