Continued Success for Badillo Saatchi & Saatchi

The agency captures gold, silver and bronze medals at the SME Digital Awards.

Badillo Saatchi & Saatchi, which just two weeks ago and for the second consecutive year was the top winner from Puerto Rico at FIAP (Iberoamerican Advertising Festival) and then won a Grand Prix and 26 medals at Cúspide 2014, has garnered four awards (1 Gold, 1 Silver and 2 Bronze) at the Puerto Rico Sales & Marketing Executives Association’s SME Digital Awards competition. This is the third year in a row in which Badillo’s Digital Division has won medals at the SME Digital Awards. The award ceremony was held May 15 at the Convention Center in San Juan.

Toyota’s won Gold in the Best Digitally-led Integrated Campaign category and Silver in Best Interactive Advertisement.  The Bronze winners were Lexus Royal Challenge in Best Digitally-led Integrated Campaign and for Best Use of Big Data or Data Driven Solutions.

Claudio Chea, Badillo’s Digital Director remarked: “We want to share these awards with our partners at Toyota and Lexus. We fruitfully continue to evolve the depth of the relationship between our brands and our audiences by providing rewarding digital experiences, through the use of creative technology and social media. We presented three ideas to the festival and all were awarded.”  To which Erasto Freytes, the agency’s CEO added: “At Badillo we’re all extremely pleased with the performance of our Digital Division’s team which, under the inspired leadership of Claudio Chea, has grown the agency’s digital business significantly and has won awards for three years in a row at the SME Digital Awards competition.” 

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…