San Juan - Badillo Saatchi & Saatchi scores one more victory in the creative arena by being chosen, for the eighth time, as the Best Agency in Puerto Rico at the 15th Edition of El Ojo de Iberoamérica Awards held November 14-16 in Buenos Aires. Additionally, Juan Carlos Rodríguez, the agency's Creative Director, was selected Best Creative Director from Puerto Rico for the seventh time and Toyota Yaris' "Friends" TV commercial was chosen as Best TV Spot in the country with a Gold award.
At the festival's Classic segment, where all the participating countries compete, Toyota Brand's "Letter" TV spot won a Bronze award. This commercial has received awards at several festivals, including a Bronze Lion at Cannes.
El Ojo de Iberoamérica is a prestigious creative competition in which the leading agencies from Latin America, the Caribbean, Spain, Portugal and the U.S. Hispanic market participate, judged by a top slate of creatives from all over the world.
Commenting on this accomplishment, the president of the agency, Erasto Freytes said: "To win at El Ojo de Iberoamérica as the Best Agency in Puerto Rico for the eighth time is something quite flattering and stimulating as well. I am quite proud that our agency's creative ideas, in addition to setting our clients' products apart from the competition and making their businesses grow, are also recognized by our peers for their excellence. This is a fitting closing for the agency's performance at this year's creative competitions, where Badillo Saatchi & Saatchi obtained, among other awards, a Bronze Lion at Cannes and was chosen as the most creative agency for the fourth consecutive year at Cúspide, where the agency received the only Grand Prix awarded at this local festival.
To this, Juan Carlos Rodríguez, general creative director of Badillo Saatchi & Saatchi added: "We are most proud to have been distinguished by our colleagues in the advertising industry. Badillo Saatchi & Saatchi has consistently maintained over the years a high creative level based on relentless work, demanding standards and a highly motivated team. This is what happens when a group of persons who are passionate about ideas get together in an agency to create advertising. We close the year with many development plans and innovations in our creative structure. Awards are very stimulating but above all, it is an excellent exercise to evaluate our work and improve it."
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