Anaheim Ducks Tap Team One USA for Modern, Premium Expertise

El Segundo, Ca - The NHL Anaheim Ducks partnered with Team One to create an awareness campaign for the Premium Seating Experience, which includes a year-round entertainment selection in Orange County, with the Ducks at the core of the offering.

For the last 25 years, Team One has monitored the trends and development of the affluent consumer, which provides a deep level of expertise for any brand looking to promote a premium product today. A division of Saatchi & Saatchi, Team One is a full-service marketing communications agency and responsible for one of the most successful brand launches in history. Launching remarkable ideas, brands, products and careers is the agency's hallmark.

"We are at our best when we apply our deep knowledge of connecting premium products and services with contemporary affluent values. So, it is with tremendous enthusiasm that we now get to apply our area of expertise to the sports entertainment marketing arena," said Mark Miller, Chief Strategy Officer, Team One. "It is our aim to show how the Premium Seating Experience offers a return on engagement for Affluents looking to find the worth, even more than value, in the purchases they make."

The Premium Seating Experience allows for the facility to provide not only the best seats for fans looking for a fuller entertainment immersion, but also other amenities, ultimately creating a uniquely different relationship for fans of the Anaheim Ducks.

"We are excited about the prospects of working with Team One and their creative staff," said Ducks Chief Marketing Officer Aaron Teats. "This is a terrific opportunity for both parties and we are looking forward to a successful venture together."

"When Wild Wing and Bruce Springsteen (of dubious authenticity) showed up in our agency lobby with a customized Team One hockey jersey, we were surprised and honored. These clients know how to do it right," said Julie Michael, Executive Director at Team One. This is a relationships business, and we felt an instant connection to these ambitious clients and their open style of working.  It will be fun to succeed in this effort together with them.  They have a great product to sell -- a year round entertainment experience.


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…