Torrance, Ca. - Saatchi & Saatchi LA, Toyota Motor Sales U.S.A., Inc.'s marketing
agency of record, has been awarded top honours in multiple categories by the
International AME Awards® for advertising and marketing
The 2014 AME panel comprised of interactive and
multidisciplinary marketers, planners, and creatives from all over the world,
awarded SSLA the only Platinum AME Award for their use of medium within the guerilla
and alternative media category for the Tundra Endeavour campaign. It was also the only campaign in the North
American region to be awarded an AME Platinum Trophy.
Toyota's agency of record also hauled in five Gold
AME Awards for product and services within automotive, use of discipline within
mixed media and public relations, use of medium within outdoor, transit, out of
home, and guerilla and alternative media categories. The AME Awards®
honours international work that demonstrates ground-breaking solutions to
challenging marketing problems.
"This campaign is a testament to our belief
that Nothing is Impossible, and it is an honour to win these six awards across
multiple categories. It really speaks to
the tireless efforts of our team at Saatchi LA and our partnership with Toyota,
from across all disciplines, and I couldn't be more proud of the results."
Chuck Maguy, President, Saatchi & Saatchi LA.
The Tundra Endeavour tow was a result of a more
than 20-year partnership between Toyota and the California Science Center to
raise awareness of the space program and continue public education through
exhibits and events. For more information about the project, visit www.toyota.com/tundraendeavour