Los Angeles - Conill has been named 2010 "Multicultural Agency of the Year" by the leading industry trade magazine Advertising Age. In selecting Conill for this honor, the editors of the publication praised the agency's robust business performance, new business success and non-traditional marketing solutions for its clients. It is the second time in the past four years that Conill has won the award.
In its coverage, Advertising Age noted that Conill's digital solutions were "way ahead of the curve in the Hispanic market, where marketers tend to under-spend on digital efforts." It also credited Conill's "digital savvy" with leading to a regional operating model that helped Saatchi & Saatchi win the Sony PlayStation® and Cyber-shot® businesses in Latin America.
"Our mission over the last year was to lead transformation for our clients and for ourselves," said Carlos Martinez, President of Conill. "This was evident in the results we drove for brands and the scope of work we produced in terms of new media solutions. It will continue to be our direction moving forward."
The Advertising Age honour caps a terrific year for Conill. In 2010, the agency expanded its existing client relationships and won new business with Citibank, JCPenney, Sony PlayStation® and THQ, Inc. Conill earned creative accolades as the highest-ranked U.S. Hispanic market agency by LatinSpots magazine and was recognized as the top U.S. Hispanic Agency at the prestigious El Ojo de Iberoamerica advertising festival. The agency also earned a gold Lion in the film category at the 2010 Cannes International Advertising festival - a first for a U.S. Hispanic market effort.
"The changing consumer landscape provides plentiful opportunities for taking fresh creative approaches," said Conill chief creative officer Pablo Buffagni. "Throughout the year, our teams produced emotionally engaging communications that connected with consumers organically across a range of platforms. I couldn't be more proud of our people and their accomplishments."