Singapore - Acer Inc. has announced that it has awarded its
global creative advertising account to Saatchi & Saatchi Singapore following a global search and selection process
run by the Singapore office of Roth Observatory International.
The search considered both international and
globally recognised boutique agencies across all continents. It was narrowed
down to four agencies (Grey, Dentsu Aegis Network, DDB and Saatchi &
Saatchi) late last year. Although Acer does not have an incumbent global creative
agency, Saatchi & Saatchi will work closely with Red Peak, Acer’s branding
Roth Observatory’s Managing Partner for Asia
Pacific, Paul Davies, commented: “We are delighted to have helped Acer find a
global marketing communications partner. The Acer team that included global and
regional participants were a pleasure to work with and are determined to form a
great partnership with Saatchi’s.
“Saatchi & Saatchi delivered on all the
key criteria Acer identified as critical in achieving their marketing
objectives and will help them continue with their growth and success.”
Maarten Schellekens, Chief Marketing Officer
for Acer said: “We are delighted to appoint Saatchi & Saatchi as our global
creative agency. We are excited about the intelligence, ideas and passion
Saatchi’s have demonstrated throughout the process and about the journey we
will go on together. The IT market is very competitive and cluttered and we
believe the work we will do together with Saatchi’s will differentiate Acer and
help us go forward.”
Shannon Cullum, CEO Saatchi & Saatchi
Singapore, Malaysia and Indonesia, said: "We’re incredibly excited to have
this chance to work with Acer. They’re a global company with enormous scale and
even bigger ambition – and the more time we’ve spent with them the more excited
we’ve become about what we can accomplish together. This win speaks to what
we’re capable of as an agency, and is a real testament to where Singapore based
agencies can play within our industry – this is a world class creative market
which I’m sure will host more global business in the coming years."
Acer has appointed Roth Observatory International to help in the on-boarding and on-going management of the partnership.