Manila - Saatchi & Saatchi’s Manila office is
all cheers coming from a weekend of exciting wins.
It began with the announcement that Ace Saatchi & Saatchi has won two recent pitches for Toyota Yaris and HUAWEI.
Then there was news from the 17th AdFest Awards in Pattaya, Thailand, that Ace Saatchi & Saatchi emerged as the festival’s most awarded Philippine agency and the 5th overall winner at AdFest.
The wins included the Grande Lotus Roots (Best of Show) for Cebuana Lhuillier’s “Family Remeet”, a campaign which also won the Film Lotus Silver and Direct Lotus Silver.
Said Grand Jury President Tor Myhren, President & Worldwide Chief Creative Officer at Grey New York: "This was an almost unanimous decision for the Jury. At the heart of this campaign is an incredible cultural insight: that in the Philippines a lot of people go away to work and send money home. There are many beautiful stories in this campaign, and really genuine emotions that get to the heart of the product. It's executed in a way that's so real, and it immediately changes your perception of that bank and the humanity behind that bank.”
Pampers “ZZZ Radio” was awarded Media Lotus Gold, Direct Radio Gold, Radio Lotus Silver, and Promo Silver.
Jury President Andy Wilson, Head of
Strategy, Asia BBDO & Proximity Singapore, said: “Ace Saatchi & Saatchi
Manila's campaign for Pampers Diapers called “ZZZ Radio” (which won Gold) found
a way to completely reinvent how radio is used.”