4am Saatchi & Saatchi Guatemala and Tigo Reunite Families for Christmas

Emotional new campaign for Tigo mobile phone top-ups brings loved ones together.

Guatemala City - 4am Saatchi & Saatchi has created a heart-rending new campaign for Tigo, with an emotional commercial based on the true story of two immigrants being reunited with their relatives in Guatemala for the first time in many years.

The commercial narrates the story of the thousands of immigrants that traveled to the USA in pursuit of the American dream, leaving everything behind, including families and friends.  Enma is one of the immigrants who decided to leave her family for a new life in America.  While she was in the USA, her father died, leaving her mother alone.

Tigo aims to bring families together before it’s too late with their Top-Ups.  This is when the idea of bringing families together in time for the holidays was conceived. The commercial can be seen on our social networks and open TV channels in Guatemala.


Credits:

Client: Tigo Guatemala
Product: Tarjetas de Recarga Tigo USA
Agency: 4am Saatchi & Saatchi
General Creative Director: Luis Samayoa
Regional Account Manager: Marcelo Alvarez
Account Manager: Hector Oliveros
Copywriter: Carlos Escobedo
Producer: Andre Oliveros
Account Executive: Francis Duarte
Production Company: Hispanic Group
Director: Nicolas Cuellar


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…