Frankfurt - After a professionally orchestrated pitch, pharmacy co-operative vivesco has assigned its increased advertising budget to Saatchi & Saatchi Germany.
15 agencies were involved in the initial screening process with 5 going through to the first round of pitches. In the classical final 2 agency shoot-out, Saatchi & Saatchi Germany was finally victorious.
“We want to build a strong brand and therefore we were looking for the strongest partner, who can support us in all disciplines. Saatchi & Saatchi’s Lovemarks concept and the campaign they presented convinced us they were right for the job,” says Thomas Hofmann (44), Managing Director of vivesco.
Hofmann, who held key positions in marketing at Mc Donald's, Renault and Volkswagen before joining vivesco, adds: “With tough market competition it becomes more important for the independent pharmacies to stand out with an attractive brand presence, and also to address the end-consumers more directly.”
The Saatchi & Saatchi team is very happy to be working with such an interesting client. “The teamwork has been great from the very beginning. We have rarely experienced such a well organized pitch,” says Michael Samak, CEO of the Lovemarks Company’s German operation.
“We are very proud of this success, especially because we had mighty competitors,” says Chairman Holger Lutz. And Burkhart von Scheven, CCO Saatchi & Saatchi Germany, adds “It is a special attraction to accompany a young unknown brand on its journey to becoming a lovemark, usually it is more difficult for us.”
) is a co-operative of independent pharmacies with about 1100 partners throughout Germany. Brand establishment is top priority for 2010 to compete against the growing number of competitors and to find the way into the consumers’ relevant set.