Valle D'Aosta Seeks Out Italy's Most Stressed

Milan - Show us that you need a holiday. We'll give you one in Valle D'Aosta. With this invitation Saatchi & Saatchi launches the "My Stress Awards", an on line competition which will gather together testimonials to just how stressful entrants' lives are.

The one receiving the most votes from the site's users will be rewarded with a "holiday therapy", enjoying the beautiful surroundings, relaxation, sport, fun, culture and good cusine of Valle d'Aosta.

The launch of this competition, supported by a web campaign and viral web videos, aims to consolidate the friendly and welcoming image of Valle d'Aosta. Thanks to its wide winter and summer offers, the Region has a key role in Italy's tourism offering as a pleasing destination for everyone, absolutely the least stressful place to visit.

The creative idea came from Antonio Di Battista (copywriter) and Manuel Musilli (art director), who are the viral videos' directors, and also Stefano Eligio and Silvio Coco (web producers), with the creative direction of Alessandro Orlandi.

The initiative is part of the tourist promotion campaign being run by the Tourist, Sport, Commerce and Transports Administration Office of the Valle d'Aosta Autonomic Region and is will run from 1st October until 31st December, 2007. Visit the website at, or click on the following links to view the viral videos:




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