Top Retail Award for Saatchi & Saatchi Design NZ

Auckland - Saatchi & Saatchi Design in New Zealand has won the Supreme Award at the NZ Retail Interior Design Awards (NZRIDA) for their flagship store design for Trelise Cooper Kids.

NZRIDA convenor, David Muir, said the judges believed the new store raised the bar for retail design. "For young and old alike the Trelise Cooper Kids shop is a delightful wonderland of unique ideas. Creativity and imagination has triumphed to provide a lasting impression, memorable and outstanding in terms of its retail experience."

The Awards, run annually by the New Zealand Retail Interior Association, exist to promote excellence in retail design and to recognise the contribution of designers and shopfitters to the retail industry. The awards focus on meeting the needs of the target market and on creating a point of difference within today's competitive retail sector.

This was Saatchi & Saatchi Design's first store design and has received tremendous press coverage for both the agency and the client.

The concept was to create a playground for early feminine fashion, aimed at little girls from 2 - 9 years. The store itself was designed to appeal to the girls directly, putting them in charge of the shopping occasion.

Among other things, it features a glass catwalk through the middle of the store, the contents of which change by season, four completely different styled changing rooms, lower racks, a café bar and stimulus from all aspects of nature.

The shop in the Newmarket suburb of Auckland has become something of a tourist destination, appealing to all ages, from grandmums to little girls alike.


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…