San Juan - Badillo Nazca Saatchi & Saatchi, which only recently was the top winner for the fourth consecutive year at Puerto Rico's Cúspide creative fest and the recipient of the only Grand Prix awarded, has just garnered five awards in five categories (1 Gold, 4 Silver) at the Puerto Rico Sales & Marketing Executives Association's SME Digital Awards competition held May 16 in San Juan.
Badillo's "A Bullet Follows You" digitally led social media campaign for United Way (Fondos Unidos de Puerto Rico), which was the Grand Prix winner at Cúspide, won Gold in the Business Intelligence category and Silver awards in Social Media Integration, Innovation, Digital Integration in a Non Profit Campaign and Digitally Led Integrated Campaign.
Erasto Freytes, the agency's CEO remarked: "There are no words to express how elated we all are at Badillo for the success of our digitally led initiative, ‘A Bullet Follows You'. It signifies our ideas leadership in digital/interactive in addition to the other areas where we have consistently excelled over the course of time."
To which Claudio Chea, Badillo's Digital Strategy & SISOMO Director added: "I'm very happy with the growth we've had in the last one and a half years, especially in how we've managed to integrate and work together on making ideas big across all consumer touchpoints."
Photo (l to r): SME President Carlos Marchi; Badillo Nazca Saatchi & Saatchi's José Vélez, Interactive Designer; Nilee Badillo, Group Executive Digital Producer; Claudio Chea, Digital Strategy & SISOMO Director; United Way Puerto Rico's Marketing & Communications Director Jaime Bahamundi and Pedro Vizcarrondo, Marketing & Communications Coordinator; and María Elena Lampaya, Executive Director, SME.
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