Sanitarium Appoints Saatchi & Saatchi New Zealand

Auckland - Saatchi & Saatchi New Zealand has won the hotly contested Sanitarium account, marking a new creative direction for the health food company’s iconic Kiwi brands after a decade with Ogilvy.

The win is a major victory for the agency under the new leadership of CEO Nicky Bell and ECD Dylan Harrison.

“The Sanitarium team had a real choice in partners. We’re humbled that they have entrusted us with responsibility for their beloved brands; in fact, some of New Zealand’s best loved brands,” said Bell.

“Brands like Weet-Bix and Marmite hold a special place in the hearts of all Kiwis. We aim to stay true to Sanitarium’s honesty and authenticity, and to build on that to encourage even greater consumer participation and involvement.”

The account win extends across all of Sanitarium’s popular breakfast foods brands, including both cereals and beverages. The business went to pitch in early March.

Sanitarium marketing manager Mark Roper was excited to be working with Saatchi & Saatchi.

“It was clear from the outset in our meetings with Nicky, Dylan and the Saatchi & Saatchi team that we shared mutual values.  They had fresh strategic insights and a real passion for our brands and their potential. We look forward to building a long-term relationship with the agency,” he said.

The media business handled by SparkPHD is not affected.


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