Saatchi & Saatchi Helps Unite Australians

Sydney - Saatchi & Saatchi has begun to unveil an integrated campaign for pro bono client Reconciliation Australia, supporting the official apology to the stolen generation by Prime Minister Kevin Rudd.

In May 2007, the agency handled the communication for the 40th Anniversary of the Referendum, launching and inviting all Australians to get involved.

The campaign simply directs all Australians to tune in 9am on Wednesday 13th February, and be a part of a new beginning for Australia. The elements include national TV, print, radio and email, as well as community and social digital networks such as U-Tube and Facebook, where members are being asked to change their status to SORRY on the day.

The campaign also directly targets all of Australia's major corporations and asks that they provide the time and facilities for their staff to be involved.

Saatchi & Saatchi CEO, Simone Bartley commented, "Kevin Rudd's apology to the Stolen Generation and the broader indigenous community on behalf of the Australian Parliament will be one of our country's most important historical events, and the team at Saatchi & Saatchi is thrilled to be a part of it.

"It has been our pleasure to support Reconciliation Australia's efforts to ensure delivery of a thorough and effective awareness campaign regarding Wednesday's event and one that reinforces the significance of this apology to the Australian people."

All pro bono media space has been organised by Optimedia.


For further information:


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…