Saatchi & Saatchi X USA Tops Local ADDY Awards Again

Springdale, Arkansas - Saatchi & Saatchi X, for the second consecutive year, won the most awards and the top prize at the recent 30th annual Northwest Arkansas Advertising Federation ADDY Awards.

“Outstanding creative that drives results for our clients is always our goal,” notes Andy Murray, Worldwide CEO, Saatchi & Saatchi X. “And I’m particularly proud of our dominance in Gold honors across digital categories.”

The final count was 20 ADDY awards, 10 of them gold, many of which were garnered for P&G work. “Best of Show” was received for the Animal Welfare League Awareness Cart Ad in the category of non-traditional (see complete list below).

The American Advertising Federation, a not-for-profit industry association, conducts the ADDY Awards through its 200-member advertising clubs and 15 districts. Northwest Arkansas winners are eligible to compete at the 10th District level, which comprises Arkansas, Texas, Oklahoma and western Louisiana. Winners at the district level qualify for the American Advertising Federation's national competition.

- Animal Welfare League Awareness Cart Ad (Non Traditional Advertising – single)
- Cascade Action Pack Double Dish Dare Direct Mail (Direct Marketing)

- Swiffer Impossible Blogger Kit (Sales Promotion-Sales Kit)

- Febreze Home Collections Website (Interactive Media-Web/Online campaign)
- Febreze Home Collections Digital Campaign (Interactive Media-Web/Online campaign)
- Vicks Sneeze Print Ad (Consumer or Trade Publication /Full Page/ Four Color)
- Prilosec Sweater Print Ad (Consumer or Trade Publication /Full Page/ Four Color)
- Tide Additives End Cap trial station (Sales Promotion- Counter Top or Attached)
- Tide Additives Takeover Banner Ad (Interactive Media-Banners/Pop Ups/Screensavers)

- Saatchi & Saatchi X Holiday Card (Interactive Media – Micro or Mini site)

- Covergirl America's Next Top Model Eyelights Print Ad (Consumer/Trade)
- Swiffer Semi Perm Endcap(Sales Promotion- Counter Top or Attached)

- Gillette EA Locker Room Strategy Guide (Interactive Media)
- Gain Gas Station Screen (Out-of-Home – Exterior Still or Static)
- Charmin Red Gas station screen (Out-of-Home – Exterior Still or Static)
- Prilosec Summer Brand Page (Interactive Media)

- The New School Poster Campaign (Collateral Material – Campaign)
- Tide Easy Laundry 1-2-3 website (Animation or Special Effects - Internet)
- Year End Company Meeting Video (Advertising Industry Self Promotion – Non Traditional)
- Komen Pink Swiffer (demo) poster (Sales Promotion- Counter Top or Attached)

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