Saatchi & Saatchi Wins 1st Press Grand Prix for P&G

Cannes - Saatchi & Saatchi New York, have taken Procter & Gamble's first Press Grand Prix at Cannes with their work for Tide Ultra stain remover. They headlined an impressive evening for Procter & Saatchi in the same category, taking a Gold Lion for Glide Dental Floss, and Silver for Tide Coldwater detergent.

Del Campo Nazca Saatchi & Saatchi Argentina also contributed a Gold Lion for Ariel, on a night that overall saw the Saatchi & Saatchi Network take home 3 Gold, 5 Silver and 2 Bronze Lions, in addition to the Grand Prix.

Saatchi & Saatchi Singapore was another big winner in the Press category, picking up a Gold for their Thai SPCA pet adoption campaign, and a Bronze for Penguin Books.

The Network's other Silver Lions came from Saatchi & Saatchi London for Carlsberg, Team One USA for El Segundo Police Department and Saatchi & Saatchi Malaysia for the Breast Cancer Welfare Association. And F/Nazca Saatchi & Saatchi Brazil added to their tally with a Bronze for SOS Mata Atlantica Foundation.

There was good news too in the Cyber category, with Saatchi & Saatchi Denmark winning a Silver Lion for their hugely successful Quiksilver 'Dynamite Surfing' viral campaign.

All the winning work can be found at

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Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

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