Saatchi & Saatchi UK Unveils Anti-Slavery Campaign

London - A powerful press advertisement to raise awareness of the evil and scale of human trafficking - a form of "modern slavery" - was recently unleashed by Saatchi & Saatchi for London-based charity Anti-Slavery International.  It is the world's oldest international human rights charity.

The advertisement features the famous 18th Century image of the inhuman conditions on a transatlantic slave ship, The Brookes, superimposed onto a modern aeroplane.  Creative duo Howard Green and Pablo Videla developed the thought-provoking advertisement.

The first execution appeared in the Guardian G2 section on 23rd March, to coincide with the bicentenary of the abolition of slavery. Sunday 25 March 2007 marks 200 years to the day since a Parliamentary Bill was passed to abolish the slave trade in the then British Empire.

Today, human trafficking involves the movement of people through violence, deception or coercion for the purpose of exploiting them. It is a global problem with an estimated 5,000 people at any one time in the UK being held against their will and driven into prostitution and other forced labour. Worldwide, it is estimated that at least 12 million people, many of them children, are living in modern forms of slavery.

Kate Stanners, executive creative director at Saatchi & Saatchi, said: "The true extent of human trafficking is horrifying. These ads will highlight the modern enslavement that is taking place on all our doorsteps."

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…