Saatchi & Saatchi South Africa Wins Sanofi-Aventis Account

Johannesburg - Leading multinational pharmaceutical company Sanofi-Aventis has appointed Saatchi & Saatchi as its new creative agency for its entire PharmaChoice portfolio of products, and has signed a contract for communications billings worth an estimated R30 million.

“With the acquisition of PharmaChoice by Sanofi-Aventis, we needed to partner with a leading advertising company who understands consumer advertising,” says PharmaChoice head, Carel Meintjes. “Saatchi & Saatchi was ranked first in Objectivity 2008 Top International Agencies in SA, which made them a preferred partner. They have also done some great work for us on Essentiale during 2008, which clinched the partnership.”

According to Saatchi & Saatchi Johannesburg MD, Grant Meldrum (pictured), the successful Essentiale ad campaign involved a strategic, pro-active approach. “They were impressed with our proven consumer research tools.”

He continues: “We are extremely excited about working with Sanofi-Aventis, which has a fantastic product range under its PharmaChoice banner and are looking forward to building Lovemarks out of all of their brands and assisting in positioning them as the leading pharmaceutical company in South Africa,” says Meldrum.

Saatchi & Saatchi will be looking at using a complete 360 degree holistic approach to all of the PharmaChoice brands. “We will be including shopper marketing and interactive solutions to ensure that we provide compelling content to all consumer touch points,” he adds. “We believe that we can build some powerful Lovemarks out of these terrific products by emotionally connecting with our clients customers at all levels.”

Saatchi & Saatchi won the Objectivity award earlier this year with Saatchi & Saatchi’s Johannesburg and Cape Town offices being voted best performing agencies in the Objectivity Agency Performance Review Survey of Advertising Agency Performances for 2008. Saatchi & Saatchi Johannesburg secured first place, followed by Saatchi & Saatchi Cape Town in second place, in the Best Performing Advertising Agencies Overall category.

Saatchi & Saatchi Johannesburg also attained two Golds at the prestigious Loeries awards last month, one for its ‘Fetch Campaign’ for Eukanuba under the experiential category for alternative media and field marketing, and one for its ‘Makita Wall’ outdoor campaign, under the ambient media category.

With these Loerie wins Saatchi & Saatchi now ranks 6th in the agency group ratings and 8th in the individual agency ratings, under the new Creative Circle Loeries ranking system, which is based on the number of statues won.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…